How to improve your website ranking on search engines like Google and Bing? Here are the most important tips you can follow to dramatically improve your website traffic.
- Add high-quality content and meta information set up correctly on each page of your website.
- Improve website speed and as a result, page speed. Page speed is one of the signals used by Google algorithm to rank pages.
- Make sure your website is useful for your customers and clients. The more users love your website the more visitors you have.
These are just three tips that, in my opinion, have the biggest impact on website traffic. Let's go through them to see how can you improve your website ranking.
High-quality content and meta information
Your website content is what Google and Bing see first when crawling your website. So you would like to make sure it is not only clear and nice for your website visitors but for search engine bots as well. What you can do?
First, of all you would like to check that you are using appropriate HTML tags for headers and subheaders. Each page of your website should have a unique title, description, and keywords meta tags.
When you think about what to place in these important tags keep in mind that the title and description tags are used by search engines to render their search results. It is a good practice to see what your customer asks from Google before you add content to your website. Use tools like Google Ads Keyword Planner to analyze your customers' requests to search engines.
Website speed and page speed
Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on a page.
You can check your website speed using the PageSpeed Insights tool. PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster. Another way is to look dip in code and optimize Database queries and Server or Hosting environment to make your website open as fast as a bullet. Following these suggestions, you can improve not only website ranking but make the better user experience of your website as well.
Useful website - loyal website users
Loyal users will more likely share your website with others. The more natural links you have to your website the more likely search engines will trust your website the more high positions your website can gain. Make sure your potential customers can easily find the information they are looking for on your website. Keep them updated about your company events, contacts, working hours, and so on.
More and more users are using their mobile devices to access your website. Check your website responsibility work perfectly on your website and the most important information is always at the top and easy to read.
Looking for a web developer?
Looking for a web developer who can help you improve these indicators of website optimization. Please take a look at these charts of the websites we were working on recently.
A virtual tour and spherical panorama web application - Google Search Console Performance chart
Simple purchasing solution, one-page application - Google Search Console Performance chart
Simple distance between cities calculator - Google Analytics Audience overview chart
Mobile version of the website - Google PageSpeed Insights performance and suggestions
Desktop website version - Google PageSpeed Insights performance and suggestions
A virtual tour and spherical panorama web application - Yandex Site Quality Index improvements
Simple distance between cities calculator - Yandex Site Quality Index improvements
As a result of website optimization, your website can gain more income - Stripe Dashboard
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